Research On The Construction Of Communication Environment Of The Green Micro-blog Under The Perspective Of Media Ecology

The development of science and technology has promoted great changes in the field of communicationat which time new media arises. The new media not only promotes the development of communication, butalso plays a tremendous role in the whole society. Due to the development of computer networks andcommunication technology of mobile phones, adapting to the needs of the people for instant andconvenient communication under information era, Microblog stands out and becomes the focus of themedium and IT industry. Following the SNS, BBS forums, IM, instant messaging software, Microblog andSNS social networking site emerge. Microblog becomes the master of innovative platform to make peoplecommunicate with each other more freely and conveniently. Microblog is not only innovative transmissionof information, expanding the scope of communication, but also produces a profound impact on humanbeings'social life and influences people's own survival and development.Microblog follows thedevelopment model from traditional media he was "weaving" -â†'I was reticulated to the universalmobilization involved in the total of "weaving" -â†'we have "plastic", the popularization of each other togenerate the network, the personalization process.Micro-blog as a form of the emerging spread of the Internet field theory sector is concerned key issues,however, Research the communication environment of the green blogs under the media ecologicalperspective are comparatively rare. Theory of the media ecology is the relationship between media-centerstudy media and its living environment, which is the original concept of the Chinese Communication.TheMedia ecology by the principles and methods of ecology focuses on the whole relationship between themedia and the environment.The interaction between research and media system, media and mediaarchitecture, media and media living environment of the relationship.The micro-blog as a new form ofdissemination, formation and development of its specific ecological environment, the use of media ecologytheory to examine the micro-blog, to guide its communication practices has become an important researchtopic. The subject from the perspective of the theory of the media ecology of micro blog of interactivecommunication situations and models to study the interaction between space characteristics, timecharacteristics.Examine the characteristics of his existence according to the micro-blog as a group gatheredto the presence of geographical differences pass the identity of the diversified, complex, informationexpression personalized, diversified; investigated through dialogue, communication level, the topic point;to investigate the existence and effect of information, such as fragments of information, individual selective,collective transparency and so on. The situation in the generation of micro-blog, propagation characteristics,dialogue, mode of transmission, with effect exist on the basis of the system investigated, to explore themedium of the micro-blog ecological problems.This paper investigated the dissemination of Micro-blog in the ecological environment dialecticallyin an overall view of concept, interaction, balance, resource and development theory of the media ecology.Put forward building green "Micro-blog ecological environment" concept and path. Ecosystem innovationon the culture of the Micro-blog, Microblog as a new media style is based on the human environment, tocreate a civilized and healthy emphasis on addressing the problem of the existence of cultural andenvironmental pollution, while establishing the concept of ecological harmony between nature and humanbeings. On the technical innovation of the Micro-blog, to create a humanistic care environment, eliminatingthe technical means which is harmful to human health and the natural environment, filter and clear awaythe dangerous information. Proceed the Micro-blog management mechanism innovation, establish andimprove the efficient and standardized of media regulatory mechanism to prevent the management from not well being organized and the problem of information asymmetry, improve the laws and regulations of theMicro-blog and enhance the legal awareness for internet users to regulate their own behavior, to crackdown cybercriminal behavior, to strengthen Microblog ideological education innovation, to improve thelevel of moral self-discipline for internet users. Make them resist the immortal words and deedsconsciously in order to achieve a green construction and harmonious Micro-blog ecological environment,elevating the happiness index when we use Micro-blog.