Research On Information Ecological Theory And Realizing Process Of Micro-blog

Since the eighth National People’s Assembly officially listed "ecological ci vilization" as the fifth construction goal, which after economic constrution, poli tical construction, cultural construction and social construction. Social, life, resear ch, education fields have to put "eco"in a prominent position. Information "eco logical" is a key element of ecological civilization construction, which is deter mined by the information age. Recently, micro-blog is the most influential info rmation dissemination platform, but a lot of information type, such as false inf ormation, defamatory information, redundant information, pollution information exist in it, which is not only a waste of network resources, but also brings da mage to information environment and is not conductive to the sustainable devel opment of society.This paper starts from the information ecological theory, with the informati on ecological theory, it analyses information ecological issues of Micro-blog. In formation ecological is about the ecological of the whole system, rather than e cological information resources itself. Ecological information is the standard of micro-blog ecological, this paper discusses the ecological information potential energy movement and the kinetic energy movement, movement is the key to a chieve the value of information.This paper also defines the meaning of micro-blog information; analyze th e characteristics, What’s more, classificate the discordant information, which hel ps achieve the goal of information ecological on micro-blog platform. Based o n information ecological theory, combained with system thought, define the me aning of information ecological of micro-blog, and analyzes the characteristics of it. The foregoing principle after thorough analysis of all the contents of the information to carry out micro-blog ecological research. Micro-blog informatio n ecological has two processes, one is about information filter, the other is inf ormation environment optimazition.Then construct the framework of micro-blog content. Information filter is the process of micro-blog information ecological, f rom the perspective of user behaviour to filter out spam information and irrele vant information. For example, special symbols, expressions, hyperlinks and oth er redundant information.Estabilsh a topic tree to find hot topic, after that, fro m the perspective of the content to have deep filter. Based on topic tree to fil ter the irrelevant content, making ecological information for the final output.Fur thermore, according to the ecological environment of network information theor y to determine the micro-blog information environment optimization principles and objectives. Expand the optimization from the four dimensions, such as poli tical environment, cultural environment, economic environment and technologica1environment.Finally, use the example of sina weibo to verify the theory that have intro duced in the paper, Simulate the implementation process based on user behavio r and content filtering of micro-blog information filter principles and methods.