The Analysis Of Micro-blog Forwarding Influence On The Media Ecological Environment

2010called China’s"the first year of micro blog". micro-blog as the mostpopular representative of new media is not only the access platformof information,but also the barometer of society.It not only become the stage of highlightingpersonality,but also become their big window.It truely makes micro rather “thin”andintegral into “profound”.As a member of the social system,micro blog’s appear impacton the surrounding ecosystem inevitably. After three years of development,with thefurther liberation of micro-blog public discourse right way quietly changing the mediaecological environment in china.Micro blog forwarding, an important way of information transmission, achievingcross-people information transmission in a short peorid of time, weakening therestriction of taditional media, and strengthening effectiveness of informationtransmission, changes the role of transmission, its nuclear fission stlyle endows theright to equal dialogue for cyber citizens, who become the gate-keeper of the course.audience are involved in information agenda setting directly. however, it is a swordwith two blades.it exisits some problems as well as bringing effectiveness. the paperfocuses on micro blog forward, analysing its positiva and negative influnence onmedia enviornment in terms of media ecology, and puting foward countermeasure onconstructing healthy media ecology enviornment, constructing green enviornment, iam devoted to healthy sustainable development of micro blog.