Programming And Designing Of Marketing Management Information System For Country Power Supply Enterprise

To deal with the present management status of the country power supply enterprise about the power marketing, combining the problems of practical application of marketing management information system in the country power supply enterprise, the construction goal of the marketing management information system of county power supply enterprise has been established, and a complete marketing management information system of the county electric power supply enterprise has been designed. Using three-layered framework, the presentation layer, application logic layer, data service layer are separated into three relatively independent units. The system tables are separated from business tables, and the business database is divided into three layers: stable layer, change layer, historical layer, and network structure of the system is designed. Using B/S mode, the system is divided into four layers of application structure: customer service layer, marketing business layer, marketing quality supervision layer, marketing management decision-supporting layer. The system contains many function modules: marketing business processing, electric measuring, electric-using inspection, permissions management, system maintenance, line-loss management, statements management, quality supervision, assist decision-making etc. This system will realize more efficient and reliable foundation business handling for power marketing work in the power supply enterprise. It can provide clients with high quality, convenient, quick and efficient service, meet multi-level and personalized needs of different customers. It can provide scientific method for quality management and quality supervision of power marketing for county power supply enterprise, help enterprise itself to improve the business quality and service quality. It can provide accurate and timely information support for power marketing analysis and decision for the power supply enterprise. The marketing management information system designed in this paper is very significative for county power supply enterprise to improve marketing business management level and promote the marketing management modernization.