Design And Implementation Of County Power Marketing Management Information System

The digitalization of market economy is the characteristic of information age.With the deepening of the reform of China's power supply and demand in the market in recent years,the power supply enterprise faces of power grid operation monitoring standard power system framework,different customer market competitors involved and the country to promote the new energy in distributed power distribution network for power supply standard,intelligent,all means fierce competition in the market economy of new electric power under the system reform,facing the development of power supply and demand new industry trends,this would require the right to operate the national entity Power Grid Corp,China Southern Power Grid and Shaanxi local power company as soon as possible to summarize and practice the development of the market control means and standards and ability to achieve rapid processing of various types of electrical problems.Marketing as a unit in the low voltage distribution network as the main power supply level,the county power supply enterprises under the new situation how to improve the accuracy of customer information and real-time grasp the customer demand for electricity,the power marketing from passive into active play resource dominant position,ensure all kinds of different quality of electricity customers demand,not only is enhance the electric power market insight ability,but also enhance the county power supply enterprise economic efficiency,competitiveness and social credibility are facing important issues.The new generation of power marketing information management based on network technology is the only way to improve the power marketing competition and improve the efficiency of service feedback in the information age.Starting from the power marketing business aspects,the establishment of digital model,through information collection,collection,digital preservation and real-time extraction,can be used to solve the disputes of electric power customer service to deal with daily work effectively,and improve the service customer satisfaction,establish benign relationship between supply and demand and stable customer group,extension and deepening the market of electric power.Further,through the summary,the customer information data extraction,the system can be in accordance with existing customers with electricity,electricity and electric properties for periodic summary of electricity services,electricity products ahead of close and effective and accurate delivery of personalized to each other,both to enhance the customer service satisfaction and fundamentally improve the existing customers with electric potential ability.At the same time,in view of the continued decline in electricity consumption of customers,but also timely introduction of targeted electricity proposals and amendments to reduce the customer's unnecessary power consumption and power supply enterprises waste of resources.Finally make our country in the economic development of the electric energy utilization level,more in line with the country to build an economical low carbon environmental protection society fundamental policy.In this paper,based on the establishment of the network as the main communication channels,using the database to store data from large data principle,screening mechanism,combined with modular components of software engineering,of all kinds of electric power customer information partition,classification,price and quantity of electricity are classified and analyzed,and the business scope of county power supply enterprises as experimental fields,based on marketing data in recent years,the management of daily business customers,power load and running a compatible relationship summary of problems,using the digital information management system,can effectively improve the problem of power marketing in solving time and fast query related solutions.It is beneficial to improve the work efficiency and intelligence level of the power marketing in the county and county,and also to develop the power market and promote the overall economic efficiency of the enterprise.According to the difficulties existing in the daily marketing work daily of county power supply enterprises,analysis of the power structure of the traditional marketing,combining the power customer demand for electricity,service requirements,consumer psychology and other aspects,the market potential of mining efficiency,on the basis of data communication for technical support from office automation,cloud computing theory,analysis,overall planning the classification,design,gradually implemented according to demand,the formation of specific implementation plan,and in Sanyuan county power supply company as the practice department,verification scheme performance and convenience,to provide practical reference for the full text,and ultimately to improve the county power supply enterprise regional competitive advantage,to provide the implementation of the solution is reliable,reasonable and efficient.