Design And Implementation Multi-media Interactive System For Electronic Commerce

In the economic globalization, E-Commerce system as a hot new industry developed rapidly. More and more people like making all kinds of transactions and communications on the Internet. The real-time interaction between sales staff and customers is an important element of E-Commerce website, connection the E-Commerce to Multi-media Interactive is helpful to expand the resource of customers, improve sales staffs work efficiency and reduce operating costs. This way has brought the effect of the network marketing unparalleled advantages; enterprises can obtain greater economic benefits.This article introduces the multi-media interactive technology under the E-Commerce platform of the internet purchase building system.By analyzing the advantages and disadvantages of the multi-media interactive technology, selecting the FMS technology with Flash as the key technology of the development system.First, based on the study of the development status and direction of E-Commerce systems, analyzing streaming media technology, FMS technology, Flash technology and Flash Remoting technology and so on. According to the needs of users, combined with the actual research conditions, the overall design scheme for multi-media interactive system used in the internet purchase platform proposed, including system architecture and function modules. The paper focuses on the real-time interactive multi-media systems based on FMS technology, analyzing of how to use the data flow and SharedObject interact in the process of real-time interaction. Audio and video interactive transmits is used of data streams, text chat and whiteboard is used of the object of the SharedObject in FMS to achieve text and graphics transmission, file transfer is used of flash.net.FlieReference class, which provides an interface for file upload and download.The system uses pure software to implement, bases on FMS streaming media server, provides services by every sub-modules and provides the system demonstration effect. The results show that the video effect is clear, the picture is coherent, the sound is clear,almost no delay phenomenon, the effect is satisfactory. However, the real network environment vary, the system is may be affected by the actual network environment which is running in. emerging of video delay, the sound is not consistent and so on. Through the analysis of audio and video parameters and server load, the measures to improve the video and audio transmission quality and reduce the burden on the server response have been provided.