Application Of Streaming Media Technology In Information Issuance Of Electronic Commerce

In electronic commercial activity, to strengthen the information issue ability of the business to the customer can increase customers' knowledge of goods and relevant information. With the development of electronic commerce (e-commerce for short in the following), there is a higher demand for the media form and the related technology of e-commerce information issuance. Streaming media technology can support the transmitting and issuing information of large amounts of data in the network in the form of streaming. Customers need not wait for the entire document to be downloaded, and they can view the information at the same time. Streaming media technology supports network transmission of text stream, picture stream, audio stream, video stream, and the customer can incept the information by streaming mode. Particularly, the most common need is to transmit and issue the audio and the video document with large amounts of data by this mode. For the "good money" businesses participating into the e-commerce activity, one of the strategies for displaying their own advantages is to maximally issue the information of their commodities' quality and other relevant information to the customer to meet their demand. Businesses can use the streaming media technology to issue the audio and the video information of their commodities' and other relevant things to customers, which can promote customers' better understanding on the commercial information, so as to achieve the purpose of improving the success rate of e-commerce dealing ultimately. It's also has positive effect on the development of e-commerce. This thesis makes a systematic research on the theory and the technology concerned with the streaming media technology supporting businesses' information issue behavior.This thesis discusses the theoretical foundation on which the streaming media technology can be applied to the information issuance in the electronic commerce. In electronic commercial activity, one of the strategies for weakening the negative effect of the information asymmetry is the effective information issuance from businesses to customers. The streaming media technology can well support businesses' information issuance.This thesis analyzes and summarizes all kinds of media forms and network information organizing ways in the electronic commerce activity, and solves the problem why the streaming media technology can support the electronic commerce information issuance better.This thesis introduces the basic principle of the streaming media technology, and discusses the basic mechanism and the framework of the streaming media technology for businesses' information issue behavior. This thesis designs the integrate model of the streaming media broadcast system and the electronic commerce information system, and designs the applying model of streaming media information issuance mechanisms of the on-demand broadcast and the living broadcast, and designs a model of streaming media information issuance based on the peer to peer technology, and analyzes the basic logic framework of the mobile streaming media information issuance.This thesis analyzes and generalizes some restricted problems of and correlative solutions for applying the streaming media technology to the electronic commerce information issuance.