A Probe Into The Socialization Of Reading In The Mobile Internet Environment

Reading,since ancient times,has been an important activity for people to obtain information from the outside world and transform their subjective and objective world.The reading media,contents and environment of different ages are different,which also deeply influence and constantly change readers' reading habits and ways of thinking.In the era of mobile Internet,the new environment has brought many unprecedented new things.The product of "reading" + "socializing"--the socialization of reading has gradually become a familiar form of reading,adding the additional function of socializing to reading and subtly changing people's reading behavior.At present,there are so many users of social reading that it has become a reading behavior that cannot be ignored.However,after consulting the literature,the author found that the current academic and industry research on the social reading mostly focuses on the specific analysis of a certain platform or only talks about its function and influence in a general way,lacking of in-depth analysis and discussion on its existing practical problems.Therefore,this paper focuses on the problems existing in the socialization of reading,finds out the practical problems by analyzing users' behavior and psychology and combining with relevant materials,and provides referable countermeasures for the healthy development of the socialization of reading.In addition to a large number of literature reading and research,this paper mainly USES network ethnography,questionnaire survey and in-depth interview to understand and analyze the current situation and psychology of users.First,using network ethnography,through long-term use of social reading apps with a large number of users and observation of daily interactions among users in the reading community,the current situation of users is preliminarily understood.Secondly,the questionnaire was set up according to the literature and network ethnography.The contents of the questionnaire were mainly divided into three aspects: users' personal situation,usage habits and reading social status.After being put on the network,312 valid questionnaires were collected.After the questionnaires were collected,the psychology and behavior of users of social reading were further analyzed by data analysis and statistical methods.Third,select eight users from the reading community and real friends for in-depth interviews,including five loyal users and three free users,and flexibly set interview topics according to different users' situations.In the process of selecting interviewees,users of different genders,ages and occupations were selected consciously in order to get more information from different angles.Based on the analysis of the reading environment and users' use behavior and psychology,this paper finds that there are a series of problems in the social reading in the current mobile Internet environment.The imbalance of individual reading structure caused by the dominance of shallow reading and fragmented reading;There is a certain risk of leakage of user privacy when reading,and the process of reading is easy to be monitored;There are four main problems in socialisation of reading,which are to encourage readers' conformity and weaken users' reading autonomy.In this paper,it is considered that to solve the practical problems in the socialization of reading,it is necessary to make concerted efforts from multiple parties.Users need to change their reading thinking and develop a good habit of deep reading.The platform should establish a new social relationship based on common interests and a strict privacy protection mechanism according to the needs of users.In addition,the positive guidance of the government to citizens' reading and effective supervision of social reading are indispensable.The whole society should work together to provide a solid guarantee for the healthy development of social reading.