Study Of The Impact Of Electronic Media On The Values ​​of The City Junior High School Students

The main researcher of this article on middle school student's media literacy. Through survey, this article describes the overall situation of media literacy to students, the analysis points out that the junior high school media literacy issues and the reasons for the problems, conferring the importance of developing media literacy in middle school.Mass media is an important factor in affecting individual values, it's a key social environment in forming youngsters'values following the economic, political and cultural environment. While the electronic media on young people has a direct and profound positive impact, even beyond school education in shaping the values of young people to some extent, but at the same time, the media may spreads negative factors to young people's values.This article is in the light of the objective fact that the electronic media effects the young people values, pointing out that the influence of value-orientation of electronic media to young people, analyzing the influence of electronic media to young people and internal mechanism of how people accepting it. Through the positive and negative examples of effecting values, looking for the answer readily to positive guidance approaching to media literacy response.This study is divides into four parts:The first part introduces the topic of the study's background, research meaning and the progress, defines the scope of the study, and also introduces the method chosen in this study.The second part focuses on the cultivation and characteristics of electronic media. This part describes the positive and negative effects on young people, and analyzes the conflict between social transformation and young people values.The third part combines with documentation and empirical investigation in two middle schools in Nanjing, and analyzing the influence of electronic media to middle school students.The fourth section focuses on the cultivation of media literacy education, it's brings up the importance of media literacy education to promote the healthy development of young people in electronic media environment, leading young people how to properly understand and use electronic media through the study of the preceding sections.