Study On Performance Assessment Of Educational Newspaper Employee And Improved Strategy

General Secretary Mr.Hu Jintao points out in the report of The 17th CPC National Congress that "further reform the classification of the government agencies and institutions" and "further reform the personnel system of state-owned company and government agencies and institutions". It is the first time in national congress of Communist Party of China to discuss the classification reform and the personnel system reform of the government agencies and institutions, which means the important task is under way in the cause of the reform of CPC and the nation. With the development of reform of government agencies and institutions, it has been a dozen years since the conglomeration of newspaper group and the reform of the newspaper in is also deepening and progressing. In the new round of competition of newspaper market, talent has become the decisive factor. Educational newspaper, as government agency undertaking business operation, faced with the increasingly fierce market competition, must be transformed into enterprise. In doing so, the essential part is the reform of personnel system. As a result, it becomes typically important to change concepts, discard the out-of-date opinions formed with plan economy, and introduce the advanced technology of enterprises to assess performance of the employee in educational newspaper.Firstly, the paper discusses the practical significance of the employee performance assessment in educational newspaper, studies the status quo and the problems of the employee performance assessment in educational newspaper and analyses the causes of the problems. Secondly, performance assessment index system shall be constructed according to the principles of performance assessment index system of educational newspaper employee and the practice of the educational newspaper. The assessment includes the principles of performance assessment index system of educational newspaper employee, the main factors influencing performance assessment construction, and the construction of performance assessment index system based on the balanced score cards and "merit-ability-attendance-achievement" four dimension assessment framework. Thirdly, an empirical study is undertaken in Science and Education Newspaper Press of Hunan Daily Press Group with the vague comprehensive assessment, which includes the choice of the approaches to performance assessment of the educational newspaper employee, the principle of the construction of the vague comprehensive assessment model, and the empirical study and the analysis of the vague comprehensive assessment applied to performance assessment of the educational newspaper employee. Lastly, according to the previous study and analysis, an improved strategy is put forward to promote performance with performance assessment as handle, talent training as base, circulation increase as target and communication enhancement of employee as key.The innovative point of the paper is to introduce the management theory of the enterprises and the government administration, advance new performance assessment index system for the educational newspaper employee, construct the vague comprehensive performance assessment model fit for the educational newspaper employee, and study empirically the performance assessment to certain employees in three posts of the Science and Education Newspaper Press of Hunan Daily Press Group.