From The "Brother Sharp Incident" To Analyze The Infotainment Phenomenon Of China

News entertainment has become a trend of global media development. Accompanying the Chinese opening up policy in the last 20th century as well as collisions and reconciliations between the Eastern and Western cultures, Chinese news entertainment is becoming more obvious at the same time, which reached to a climax during the first ten years of the century. The most outstanding phenomenon is the infotainment of the"Brother sharp"event.2010, "Brother sharp" into the audience's line of sight, walked into the media coverage of the focus area, along with a series of reports of Chinese news increasingly entertainment an epitome of cavitation phenomenon. Through the "Brother sharp incident," we know that news more entertaining the profound background, reasons produced negative and positive influence, and for the China news more entertaining development learning new knowledge.At present, our country is in a transitional phase, news entertainment cavitation phenomenon will always exist. Produce news more entertaining reason is various. Market economy environment, the media to realize the marketization, must give full play to the role of market mechanism, change the traditional administrative command guidance by way of allocation of resources. To bring the market attribute, it's necessary to cater to the audience, paying attention to the audience rate, clickthrough rate and circulation; To play the political attribute of mass media must burdened, social responsibility, and guide the correct orientation of public opinion, leading the advanced culture. In a double attributes, media surrounded by was relatively embarrassing situation. Nonetheless, media, catering to blindly, which pays attention to the market attribute the practice of recreation turn news clearly irrational. Therefore, in the global news more entertaining, under the trend of modern media to be healthy development, it is necessary to give full play to the media's self-discipline and heteronomy function, improve the media professionals professional level, not blindly catering to the hobby and bias "soft news report", in order to prevent the news more entertaining excessive dilation, prompted media healthy development.This article from"Brother sharp"event start, through"Brother sharp"event analysis of the connotation of Chinese news entertainment, reason, background and strategies. The first part is mainly to the news more entertaining connotation, cause analysis are summarized. The second part is to"Brother sharp"event news entertainment are analyzed, and the phenomenon that "sharp event" news gothic characteristics. More entertaining the third part, the audience from the market, cultural aspects of"Brother sharp"event of the background, and determined the"Brother sharp"event is the result of news more entertaining. The fourth part, mainly from the Angle of sociology, the audience reflection of learning the bad influence of entertainment news, and puts forward the corresponding countermeasures.