| The amusement of the news means the news overweights soft news in content, reduce the proportion of the serious news, excavate its amusement value from the serious political, economic change . It is formal to behave , emphasize the story , plot, join the human touch factor appropriatly , strengthen the drama suspense of the incident or incite the natural instincts , irritating, take the news story , news literature road. It should see the things which accords with the news law included among them to treat the amusement of the news dialectically, and also watch out for it and bring the harmful effects to society.Under drive of market economy, news amusement become current mass media general phenomenon of activity. Strike etc. the amusement effect formed with content, flexible form , strong vision full of interest, have offered the relaxed and joyful atmosphere of accepting to audience. However, see through numerous and complicated and lively amusement representation, on the other hand, the amusement of the news makes the demarcation line between the news and amusement fuzzy day by day again, the serious news of the mainstream is struck, the traditional news value also has danger of being subverted.To the present amusement trend of news of our country, this text defines the amusement intension of the news, sum up the amusement characteristic of the news, combine the focus that the media reports , hot topic, probe into masses media news amusement profound reason that trend appear. Have pondered over dialectically the amusement social influence of the news on this basis.This text thinks , the amusement of the news is the market economy in the result at some specifics developing stage, it should one of the inherent functions of masses' media to offer amusement , but can't let to this trend drift , let matters drift. But speech especially to one in society make the transition in the socialist big country of period such as the our country, improving our spread, it is important to build a healthy, positive information environment. For this reason, to how avoid harmful trend, news of amusement this text, lead dissemination of news offer healthy and helpful amusement to go on the preliminary discussion to audiences, propose person who raises disseminationof news quality , implement the soft hard countermeasure of shunting etc. of the news media. |
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