The Analysis Of The Chinese Entertainment TV's Audience About The Aesthetical Psychology Needs

At the moment TV is confronted with a grim situation in the internal mass media competition. The carefree and leisurely times of TV has past, due to the aggressive condition of the Internet and newspaper and covetousness of the overseas media. TV has changed his part and audience has become more and more important, and it is necessary to analysis the aesthetical psychology needs of the entertainment TV's audience. This article will study the present situation of the entertainment TV, the psychology needs of the audience and the trend of the entertainment TV in future thoroughly, in order to improve the entertainment TV program henceforth.The development sequence of the entertainment TV program: to expound how the entertainment TV program go through up and down and head for reasonable development.The analysis of the entertainment TV's present situation: this chapter will analysis the change of the Chinese entertainment TV program during the new replaces the old and the process in contact with the world from the aesthetical angle, in order to help the progress of the Chinese entertainment TV program henceforth.The receiving characteristics and behaviour of audience: this chapter will adopt the latest statistics, use the contrast method to study the receiving crowd, characteristics and behaviour of the entertainment TV program, to analysis audience by the four years data and make clear that "who need my cheese".The psychology needs of the audience: Due to the faster and faster rhythm and the greater and greater stress of the modern life, the audiences want to relax, especially to divert themselves from boredom, vent their spleen, find the solution of the knotty problems and emancipate their minds. This chapter will seek the magical agreement between these needs and some entertainment factors in program and announce the key why there is so much entertainment program on the TV.To extend the life period and forecast the developing tendency of the entertainment TV program: This chapter will put forward some constructive suggestion about how to extend the life period of the entertainment TV program and prove the possibility that the "RealityTV" will be the next high tide of the entertainment TV program.