Studyon Internet Word-of-Mouth In Science And Technology Periodicals Evaluation

The sci-tech periodicals, as an important carrier of technological information dissemination, plays for the bridge and link role of transforming scientific research achievements and science and technology information transmission. Facing so many sci-tech periodical resources, how to choose the high quality sci-tech periodicals to suitable for the demand of China's science and technology development and scientific research personnel is the research and academia's problems. The sci-tech periodicals iwom evaluation can help of the different levels academic to choose the appropriate periodicals, to improve the success rate of submissions and reduce the information asymmetry lead to the cost of time consumption. Periodical clubs can through iwom index evaluation result, to strengthen the communication with the authors and readers, improve the service quality, so as to improve the reputation of the periodical. Therefore, the evaluation of sci-tech periodicals has the vital significance. However, all sorts of sci-tech periodicals evaluation index is much and "random", the evaluation results of of every evaluation institutions is short of multi-level and the pertinence, so the evaluation results can not meet demand of the different academic level of scholars and researchers, make research group and scientific research achievements not fair evaluation. The evaluation of sci-tech periodicals should be changed from "few people" to "many people", this paper will shift to solve this problem. I try to put forward the method of fuzzy comprehensive evaluation to sci-tech periodicals iwom.First, this paper summarizes the survey of sci-tech periodicals, including the concept and development of sci-tech periodicals, and the emergence and development of the evaluation of sci-tech periodicals, discusses the related research results of iwom. Next, this paper introduces domestic and international sci-tech periodicals evaluation tools, analyzes several common evaluation indexes of the evaluation system of sci-tech periodicals, and points out the existing limitations of each index. This paper puts forward the evaluation index of sci-tech periodicals iwom, initially establishes the evaluation index system of sci-tech periodicals iwom, uses the method of word frequency statistics to determine the relative importance of various indexes, and uses AHP to determine the weight of each index. Finally, through www.qikan001.com, we gather the number of indexes, construct the evaluation model of sci-tech periodicals iwom based on the method of fuzzy comprehensive evaluation, and through the case test the feasibility and effectiveness the fuzzy comprehensive evaluation method in sci-tech periodicals iwom evaluation, so as to propose recommendations for perfect sci-tech periodicals evaluation system.