Fan Cultural Studies In The Communication Perspective

The generation and development of fans is not just an entertainment phenomenon, but also a new social identity and status symbol of new life, and it also means a new birth of social relations. In all social relations, "fans" may be among the most peculiar relationship, the most delicate one. Even if we are not really fans, we will always feel the the impact of fans culture shock to us, so we had to face this phenomenon.Fans culture has the characteristics of popular culture, postmodern culture, visual culture, is a complex cultural form. Fans, fan culture and the relationship between culture and the media is no longer a single pass by a simple relationship. New Media Age, fans of cultural communication with the carnival, active consumer, communication by one and so on. Fans and fan culture study, for the communication itself, with multiple values and meaning; of course, but also cultural, economic, political and other multiple meanings and functions. This paper tries to analyze one of the fans and its understanding of fanaticism, described fan behavior in a variety of reasons, the combination of communication theory in an attempt to let everyone on the fans and their behavior has a more in-depth understanding.