Research On The Relationship Between "Idol And Fans" In New Media Scenes

With the advent of the Web 3.0 era,new media technologies are triggering a profound social change.Affected by this,the Internet star-making model in the new era is also quietly changing.As the most special group of people in the popular culture,fans are the most active and most discerning consumers.In the new media scene,fans use the new Internet communication platform such as WeChat,Weibo,and mobile APP to construct the idol text and become the most active "production consumer".At the same time,with the establishment and development of the fan network community,the communication and interaction within the community has made the fans' sense of identity and group belonging stronger and stronger,and the emotions have been greatly satisfied,which in turn consolidates the community.Stable,all this is driving the continuous development of the fan economy.This paper mainly uses participatory observation and semi_structured deep interview method as research methods.The researchers obtained research materials by closely contacting fans and observing online activities of fans.At the same time,the semi-structured in-depth interview method allows respondents to use more detailed language to describe their experiences and feelings of chasing stars,and obtain first-hand information.The combination of the two methods can more comprehensively and deeply examine the follow-up life of fans.This article analyzes the events of "Luhan's Announcement of Love Story" and"Official Demonstration" as a case study.Through the presentation of the daily life practice of Lu Han and Zhao Liying's fan groups,the author describes the star-seeking life and star-catching mode of fans in the new media scene.Based on the theory of "fan culture",this paper sorts out related literature at home and abroad,and explains the relationship between "idols and fans" on this basis.Starting from the dimensions of the new media scene,the researchers attempted to explain the specific impact of mobile internet technology on the relationship between idols and fans from the three levels of identity,role transformation and power level.The first level focuses on the issue of the identity construction of fans' "self-family".Fans project their own ideals in idols,forming idol identity,and this projection makes up for the lack of inner feelings of fans.After entering the community,they found a sense of belonging in the community because of their common hobbies.In the constant practice of community life,fans and fans resonate with each other,triggering deeper value closeness.On the second level,the researchers mainly elaborated on the behaviors of fans in the background of star image,promotion of works,and teamwork in the context of the Internet,showing the performance of fans from passive consumers to production consumers.At the third level,researchers focus on daily life within the community.The community will select fans from the online and offline activities to enter the community;after entering the community,they will develop fan loyalty through daily activities and cultivate opinion leaders;finally,through the strict hierarchical order to consolidate and strengthen the stability of the community.This thesis aims to view the social role composition of the popular culture as a social life constitutor corresponding to the idol producer,and to "deeply describe" the daily life practice of the "mobile circle group" of the fans.The whole picture of the"moving circle group" of fans,and the theoretical significance of fan culture through case study,provides a new research idea for interpreting the social and cultural significance of fan culture in current social life.