| "We Media"are the product of development of science and technology. From its birth to now is not a long time. But it has gone deep into all aspects of people's lives. This essay mainly lies in revealed the concept,"We Media", and analyzed the function orientation of"We Media"in the current society. Study the existing limitations and problems in the application process, in order to put forward some personal opinions and measures for improvement.The emergence and development of"We Media"has close relations with the Internet technology improvement. The high liberalization of the Internet is the premise and foundation of the emergence and development of"We Media". Base on top of this,"We Media"formed its own unique characteristics. None organized and open features reduce the threshold of"We Media"world sharply, allowing the general public access to"We Media"easily. Ordinary individuals can easily achieve news collection, production and distribution etc, in these series of work people also act as multiple media roles, such as a reporter, an editor, a publisher. Everyone can become a part of media.The real-time interactive features of"We Media"make up the defects of lack of interaction between disseminators and audiences in traditional media. The general publics are no longer being simply"observer"as previous days, being free to participate in news events discussion, even become part of a news event. This kind of multilateral communication, on one hand, the general public can perfect news content, and make the news more real and comprehensive by the feedback of news events. On the other hand, the general public's extensive participation can also expand the influence of the news media, and publicize the positive direction of public opinion more effectively."We Media"compare with traditional media; its function orientation is dynamic. It can be"not media", can be"media"as well. For example, the basic function of a weblog is diary function. When bloggers'diary content does not have any news value, it is"not media". But once a blogger released a diary with news value, or the log itself is to reprint news story, then, weblog becomes the"media". As a news media,"We Media"have higher degree of freedom than traditional media. It is not influenced by traditional media organization limitation. It can report and analyze news events from more angles. Personalized"We Media"also break monopoly position of traditional media in the information publishing. As grassroots, ordinary people using"We Media"win an unprecedented strong opinion expression right, getting more diversified and liberalized ways to express the wills of the people. On the realistic society unfair phenomena, the reaction from"We Media"are more quickly and intense. On aspects of the social supervision by public, the guidance and promotion of public opinion direction,"We Media"also show great power.The high degree of"We Media"brings the liberalization of the space to the general public, as well as great difficulties to the control of"We Media". The "checks mechanism" in traditional media has no use in control of"We Media". Due to the lack of the regulatory system,"We Media"appear a series of problems in the application process, such as: everywhere full of false information and bad information; some people use"We Media"to hype themselves or frame others maliciously; infringe upon the lawful rights and interests of others event emerge endlessly. To solve these problems, first, we need through the way of legal and institutional innovation, consisting with the age of"We Media", control dissemination of information in"We Media"with new methods. Second, we should train people good moral quality, making people stay away from bad information and create a healthy"We Media"environment self-consciously. Third, the government official should recognize the forces of"We Media", taking a positive attitude and style to guide and inspire"We Media"power, playing its positive effect to promote the construction of democracy. |
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