| Night TV news is a news program divided by different time sections. It hasn't become popular until recently, even though it has existed in China for a long time. The number of night TV news is more than 20, growing steadily from CCTV to provincial TV due to keen competition in the TV market, high development of the economy & modern society and specific needs of the audience.Nowadays, there are more and more people who like to watch TV at night, which indicates the marketing share of night TV news is increasing rapidly. Combining this special need of the audience with high-tech methods, night TV news has started to play an important role in fierce media competition.During recent years, some excellent night TV news has made some successful models like"24hours"from CCTV and"Dong Fang night news"from Dragon TV which provide significant reference to night TV news industry. However, there are also some potential problems revealed in the process. Therefore, we should find out the reason, and also offer practical solutions to these questions. In this article, by quoting numerous audience ratings, I will describe the core competitiveness of different TV programs and try to summarize the strengths of night TV news in media competition. I hope what I do can make a small contribution to the development of night TV news by providing some meaningful suggestions. |
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