| The people's livelihood news historically undertakes the important responsibility which is speaking and handling matters for the common people from the birth beginning. Along with the fast development of broadcast television enterprise in our country, the implement of four do television system enriches the place populace's television culture life, the common people has the more watching selection and the bigger independent right for choice program. Along with the advancement of marketability reform, the regional news media group is established one after another, marketability operation of broadcast television is gradually thorough. The news agency under the marketability operation's environment must guarantee the public opinion guidance the correct direction at first, fully display the society Surveillance function of the news media at second, simultaneously must realize the need which meets people's energetic culture. This kind of stratification plane function request urges the media industry personnel to unceasingly explore the making broadcast idea of the news column, the content packing way and so on. It has the important reality guiding significance to column own growth and the television organization's development that How to evaluate the social influence in the television program and evaluating through which essential factor. It is the current important way to conduct the special research of the television program that taking the specific region research as the backing, taking the specific column as the research object, conducting the research of the television program from the sociological angle, the analysis essential factor which is made the column succeeded, defining society measure standard, providing the theory and the practice basis for the program long-term development.This article takes "night navigation of news" which is the people's livelihood news column of the Heilongjiang television station as the research object, summarizes the people's livelihood news and its own development process, and discusses the reason for "night navigation of news" grows into the national famous news column. Simultaneously this article takes the Mudanjiang area as the scope of investigation and research, understands its specific numerous communities, analyzes the numerous characteristics, urges the column to establish column content more target-oriented and form the column characteristic through investigating and researching the numerous of "night navigation of news" in the Mudanjiang area. This research can provide the model for the similar research; provide the theoretical instruction for the development of Heilongjiang television business.This article takes the social investigation which is used to gain the television numerous information feedbacks as the fundamental mode, combines literature research, establishes the three target dimension which contains public credibility, utilizable and appreciation. This article investigates and analyzes influence for "night navigation of news" in the Mudanjiang Area using the research method which is column contrast. |
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