The Analysis Of The Communications Of Mid-night TV News Programs

In recent years, the television programs and news in the midnight time to rise and develop in our country. Such type of TV news programs have a profound social background. For the first one, the risen of it could be seem as the new horizon which accomplish by the newly develop and reforms of media in our country. Secondly, it is also the deepening of the subdivision of "narrow-casting " in the mass media, at the same time, this kind of TV news programs is also the significant measure the Television media responds the "newly media such as the online media". We can said that the appearance of this kind of program is satisfied by audience’s higher requests to news.Because of the midnight news have some specialties such as time, viewer etc. It makes this type of programs own characteristics in the propagation by itself. This paper will use 24 hours which broadcasting in CCTV as the research object, by the case analysis to study the propagation characteristics of news programs in the midnight time.This paper consists of five parts. The first part is literature review, to introduce the research background, significance and the research situation at home and abroad. The second part, to introduce the background of the midnight news, mainly analyzes from several aspects such as the television programs faces external and internal environment, audience’s demands, competitive demands and so on. Then poses the research emphasis in this paper-the situation of 24 hours in CCTV. The third part is an important part in this paper. It uses five factors of propagation in mass communication to analyze the disseminative features of 24 hours in CCTV from disseminators, contents in communication, disseminating channels, audients, feedbacks and other aspects. In the fourth part, the,research would analyze from the advantages and disadvantages of the 24 hours to discover the competitive characteristics of the 24 hours. In the fifth chapter, I mainly through of a brief analysis of the other Mid-night news program, combined with the preceding analysis of the 24 hours, to summed up the propagation characteristics of the midnight TV news programs.