Dengtuo's Idea Of News Seeing From Yanshan Night's Talk

Yanshan Night's Talk is a short essay column set on the supplement of Beijing Evening News by Dengtuo, pen named Ma Nancun. The column began by the first article " A third of life" on March 19^th, 1961, and ended by last article " Thirty-six Strategies" on September 2^nd, 1962, which lasted one and a half with a total of 153 essays.Yanshan Night's Talk has the purpose of "promoting reading, increasing knowledge, broadening horizons, and enhancing spirit". Thus most of the essays are informative ones to call on the masses to read and study, but they cover the wide areas of medicine, education, history, culture, and etc, providing useful and scientific advice for masses. Dengtuo's creative style of "writing generous small article" pushes Yanshan Night's Talk to the highest achievement of essays at the time. And the style is famous in the history of modern literature and news in China. His works also aroused international attention.Dengtuo has persued in the news industry for more than twenty years and likes this industry very much. He does his best while holding the news view of dialectical materialism and his historical materialism, guided by the principle of seeking truth from facts, probing deep in the reality and life, adhering to the mass line. He emphasizes many times that the masses is the service object of the newspaper, and the newspaper must be people-concerned "enthusiastic people". All these ideas could be traced in Yanshan Night's Talk. Thus this column is made into profound ideological content, the spirit of human care and the awareness of cultural saving. As a result, it received welcome and feedback from readers, and generated positive, far-reaching influence and fasting charm.As electronics technoledge and digital media develop, Traditional one-way mode of transmission is broken because of the convenience and prosperity of communication and the interaction of both parts timely and randomly. In order that supplement acts well as "back garden", the supplement should improve "soft news", chime in with the original paper; thus form into an effective join forces and realize the harmony of transmission. Dengtu sets us a good example to the establishment and improvement of our supplement in this aspect.In Yanshan Night's Talk, Dengtuo treats questions raised by readers with high responsibility, and actively encourage readers to communicate in order to fulfill their needs and truly realize the expected effect of reader's feedback. He is a news activist who is good at creating and making good use of feedback.Nowadays, it's a time of mass revel with lots of creational elements. Preventing the trend of catering to the vulgar of mass media, saving and protecting cultural discourse by ideological and content have become unshakable responsibility and obligation of the newspapers. To fully exert educational function and assume the task of leading receivers' thoughts scientifically, supplement must increase its ideological content by utilizing humanities, such as philosophy, histology, etc. In the process of transmitting knowledge and interests, a good effect will be gained if the receivers are led scientifically by using the ideology of content. And the successful experience of Yanshan Night's Talk offers us supplement workers a beneficial indication.