Discussing The Development Of The Short-term China's Broadcast Industry Shallowly

In the late 1980s, the rapid rise of television, make a great impact on radio industry, the broadcasting market rapidly shrinking. However, in recent years, as China's policy optimized and stably development of the national economy, particularly the advent of the automobile age, radio industry has started to recover. Overview of the Development of China's broadcasting, the scale of radio is continually expanding, the radio advertising revenue to the average growth rate of 35.10 percent, ranked first in the four major traditional media. In recent years become China's media market on a bright landscape. China Radio, with its rapid, timely and convenient communication advantages and low-cost, low-risk, high-yielding to the industrial advantages, aroused people's concern and re-examined again.Some scholars have said: " Although academics have been concerned about and study broadcasting, broadcasters are thinking and exploration all the time, but there is a little of comprehensive, intensive, new research, Theory and practice can not be combined. "In this case, I read in some theoretical writings, collected a lot of data.I use the empirical research methods show China's broadcasting industry's development, further explore the development trend of China's broadcasting, I tried to explore some useful recommendations or inspiration for China's broadcasting industry. The paper is divided into three parts. The first part, Through the study of Chinese broadcasting industry scale, audiences market and advertising revenue, revealed the general outline of the China Radio development. The second part, Summing up the development trend of China's broadcasting, to focus on and research. This is the focus of this paper.The third part, In view of the broadcasting of the status quo and development trend, Trying to explore measures.