The Comparative Study Of Shanghai World Expo Image Based On Constructivism Theory

Shanghai Expo with the theme"Better City, Better Life"was invested 45 billion RMB. From May 1st to October 31st, 2010, the six-month exposition drew attention only from the local media but the media abroad. Besides the limelight brought from the media, we have to think about issues like: compared with expos held by other countries, how much attention and what angles did the western media take? And with the topic Shanghai Expo, how did the local media report and how did the westerns? These questions lead to a new exploration process of Shanghai World Expo, which is also a necessary complement of National Image Study.The main study point, how the image of Shanghai World Expo constructed in the perspective of native and western mainstream media, comes out with the basic consideration of these questions. Theoretically, the author use the core concept"identity"of constructivism, and two classic identity construction ways–"self-construction"and"other construction"to support the whole analysis. Focusing on the story content, this paper applied the methodology of quantitative and qualitative methods. This thesis aims to conclude the Shanghai Expo image with the comparative study of local and western media's stories from three main levels, and finally has the comparative conclusion of Shanghai Expo– both native and western media focus on this activity, but there has a trouble and challenge coexisted country beyond the Expo. After the analysis, the thesis discusses the reason for the difference in the further step with the wish this process could be a useful practice for the study of Shanghai Expo.