Research And Design The Souvenir Of Shanxi Culture

During the period of tourism's fast development, the souvenir gets more and more attention as an important part of tourism. There are rich tourism resources in shan'xi province, the people pay attention to the Shanxi merchants'culture in the past two years. Therefore, under the background of the country's encouragement of the band of culture and product, it's significant for promoting shanxi's tourism. Shanxi's tourism development and increasing the added value of souvenir to research the special shanxi's souvenir positively. But there are few research about the design of the souvenir, especially from the view of industry product design.This thesis researches from several adpects,eg:arts, sociology, psychology, marketing.Firstly,the thesis analyzes and concludes tourist souvenir.Integrating the market's current situation and questionnaire of investigate,it provides several notion.While,it analyses the actuality of the market,torist's motive, torist's action and tables proposal of tourist souvenir in designing.Secondly,this thesis locates the matter of "characteristic" in Jin culture and analyse the culture from hi story, society, culture of Jin's courtyard. Directing at the matter of characteristic culture,not only resting on externality and function but also combining meaning of the culture, it pays close attention of design subject matter,sculpt,function,material,arts and crafts.At the same time,it gives several advices from making characteristic,known and interesting.Finally,it looks forward to the perspective of exploiting and designing tourist souvenirs of Jin culture.