Study Of The Tourist Souvenir Of Characteristic Towns Under The Integration Of Culture And Tourism

Under the background of the vigorous development of characteristic towns and the increasing importance of tourist souvenirs,how to design tourist souvenirs of characteristic towns is a very practical problem in the trend of the continuous integration of culture and tourism.This paper takes one characteristic town,Qintong,as an example.Combining with the background of the integration of culture and tourism,the paper analyzes the souvenir design of the characteristic town in detail.Qintong is one of the first batch of state-level and provincial-level characteristic town.It has started building Boat Town since 2017.It is a great opportunity to design tourist souvenirs to promote the development of tourism brand for Boat Town.In this paper,industrial integration,design,consumer psychology and other theories are applied to the study of souvenir design in characteristic towns.Combined with literature analysis,case analysis,field investigation and other research methods,starting with the causes of cultural tourism integration and characteristic town.This paper explores the relationship between cultural tourism integration and characteristic town,the development mode of characteristic town in cultural tourism integration,and discusses the influence of cultural tourism integration and characteristic town on Tourism souvenir design.From the macro and micro perspectives,this paper expounds the development methods and processes of tourist souvenir design,and obtains the universally applicable methodology of tourist souvenir design of characteristic towns.Finally,the paper will use the methodology to design the brand and products of tourist souvenirs of Boat town.