Design Research On Tourist Souvenirs Of Pingyao Ancient City Culture

Pingyao ancient city is a shinning pearl in Shanxi Province,its long history,left to the future generations of cultural relics is voluminous.Pingyao ancient city architectural culture,lacquer ware,shadow play,jan culture culture,cultural heritage.As tourism fashion,visitors will be from "line to buy food and clothing live entertainment" six aspects to promote the development of pingyao local tourist economy,so the development of pingyao tourism souvenir market potential is tremendous.Through on-the-spot investigation and research,found that the tourist souvenirs of the ancient city of pingyao status quo is not optimistic,lack of local characteristics and times features.Local government attaches great importance to the tourism investment and construction of scenic spots,but ignored the important role of the tourism market.This paper analyzes the the culture of the ancient city of pingyao,summarized the concept and characteristics of tourist souvenirs,and put forward the pingyao ancient city tourist souvenirs design principles and design strategy.In the practice of the design of the tourist souvenirs,extraction of the ancient city of culture visual design elements,design psychology,product semantics and product semiotics theory knowledge of product design,to develop a design plan.Business culture to extract visual elements such as "ding","copper" and "huitong the world" plaques,"purple walls pivot" gold plaque and "priorities daughter rili,exchange of Chinese and western popular in a paper" couplet of rising and prosperous front element designed a series of tourist souvenirs-"huitong the world","humane pay sincere","purple walls pivot" brush pot furnishing articles,three new brush pot furnishing articles reflect from different aspects of jin merchants "huitong the world" wealth power,the values of the humanitarian "pay sincere integrity,innovative business ideas.People in the office in the process of using brush pot furnishing articles,don't forget to jin merchants spirit,good faith to do things.Extraction of architectural culture visual elements-gold well ShiLou "ShiLou" receive a case is designed.Finally using 3 d printing will "huitong the world" digital model and verify the feasibility and rationality of design scheme,at the same time try to apply this technology to pingyao ancient city tourist souvenirs of personalized design.Broad market prospects for development and the establishment of the cultural symbols of souvenirs brand,to a certain extent,promote the development of the ancient city of pingyao tourism souvenir industry grow.Hope this a few souvenirs to inheriting and carrying forward the culture of ancient city of pingyao,contribute to promote the development of local tourism economy.