Research On Tourism Souvenir Design From Ecological Perspective

Over the years,travel,poetry and beauty from afar have become the most sought-after life for many people.The arrival of the era of mass tourism has made the tourism economy an important engine for the development of the national economy.As an important carrier of tourism culture communication,tourism souvenirs are developing in full swing.From material consumption to spiritual consumption,the demand of the public presents a personalized and diversified trend.However,under such an environmental background,many problems gradually arise.The excessive design of tourist souvenirs,the waste of resources,the environmental pollution and the destruction of resources have seriously affected the development of tourist destinations.Fortunately,increasingly serious signs are starting to cause people to rethink,both the national top system and individuals began to promote the ecological concept,so there is now an ecological perspective environment,design also play a role in the sustainable development of products,these designs are also called ecological design.At present,the practice of ecological design theory research in the industry is mostly on large industrial products,but less on small products such as tourism souvenirs.This paper tries to combine the ecological concept with tourism souvenirs to get the design methods and strategies of ecological tourism souvenirs.This paper mainly studies and expounds the design methods and strategies of ecotourism souvenirs.The first chapter discusses the research background,research purpose,research status at home and abroad,research methods and framework.The second chapter studies the theoretical basis of relevant researches,including ecological design theory,tourism souvenir theory and the significance and function of developing eco-tourism souvenirs.The third chapter carries out research and analysis on ecotourism souvenirs,including sample analysis,user research and analysis,SWOT analysis to find out existing problems and build user demand model.The fourth chapter is the research of ecotourism souvenir design.Through analyzing the influencing factors,the design method,development strategy and design evaluation of ecotourism souvenir are proposed.The fifth chapter is the dujiangyan eco-tourism souvenir design practice,through the design practice to the preliminary eco-tourism souvenir theory research verification.The results of this paper aims to promote the development of tourism souvenirs,create eco-tourism souvenirs with regional characteristics,promote regional economic development,and spread regional characteristic culture.These studies can be used as a reference for the design of eco-tourism souvenirs.