Research On The Design Of Yan'an Red Culture Experiential Tourism Souvenir

Red tourism is an effective way to learn the history of revolutionary history,experience revolutionary traditional education and carry forward the red spirit,relax the mood and increase the experience of life.It is an effective way to carry out ideological and political education for the whole people.Firstly,through the study of the theory of cultural experience and the experiential attributes of red culture,this paper analyzes that the speciality of developing red tourism and the red cultural education experience are the core of red tourism.The red tourism commemoration in the market presents a single variety.The lack of cultural connotation and the problem of inaccurate positioning are also the reasons for the selection of the educational experience in the red culture.It also proves the value and significance of its existence.Secondly,the content and educational experience form of Yan'an red culture.Conducting surveys and presenting the souvenir design principles and acceptable design strategies and specific design approaches of the red cultural educational experience based on the attributes of tourist souvenirs;finally,applying the researched theories and methods to design and practice the design and design of tourist souvenirs.The result of the research is to propose the design principles and design strategies of the red cultural educational souvenirs;to create a pleasant experience for tourists by storytelling and to increase the interaction between tourists and souvenirs;to summarize the three kinds of souvenirs to create red cultural education The pathways are emotional experience,thinking experience and mixed experience;the tourism souvenirs designed by Yanan red elements combined with the way to create educational experiences can continue the red tourism experience.It is hoped that through the research and design of this subject,it will not only add vitality to Yan'an red cultural tourism souvenirs,but also broaden the design ideas and enrich the types of cultural tourism souvenirs based on cultural experience tourism souvenirs.