Research On Strategic Management In Powerleader

In recent years, the profit growth more and more slowly in information industry, however with the rise of cloud computing industry, the dotcom boom was going to happen again. Combined with the "the US surveillance program PRISM", the relevant state departments have to pay more and more attention on localization of key components in information industry. At the same time, the major domestic server vendors are beginning to promote their strengths and competitive advantages by increase investment in research and development. How to play this "civil war" and benefit from them are both opportunities and challenges for the small and medium.sized enterprise, especially the firm as Powerleader.This thesis uses Powerleader Group as its research object. Powerleader is an enterprise for server products development and sales. During the initial set up stage, the business model is ’key components outsourced’ and ’sub-direct selling’. With the continuous development of the domestic supplier, the market competition is getting more and more intense, and margin decline of Powerleader year after year. In order to increase the competitiveness of the company, it’s necessary to make out an efficiently development strategy. The thesis first carries on the external environment analysis of Powerleader with PEST Analysis Mode. And then, combined with the company’s internal environmental to clear that the opportunities and threats for the external environment and strengths and weaknesses of the internal condition. Based on these results, summed up the short.term strategy plan of Powerleader is "Aim focus "and "diversity", and the long-term development strategy is "Overall cost leadership". At last, in order to ensure the achievement of corporate strategy, the thesis also specific details of the implementation of the strategy.