Media Convergence Period Of The City Party Newspaper, And Local Government Relations

Marxist news view believes that Party newspaper is not only eyes and ears of the Party committee and government, but also a bridge linking Party, government and the People.Yet under the influence of Media market-oriented process,fierce competition and emergence of new Media, Party newspaper demands self-development which does not adjust to the simple relationship between local Party newspaper and government. I suppose that the relationship between local Party newspaper and government should have more constructiveness, vigor and influence.Besides, it should act with more initiative instead of passiveness,fully make use of and integrate government resources,more actively and effectively carry out the cooperation with government, in which it should expand cooperative sphere by strengthening political news,properly reinforcing civil news and increasing government advertisement market.All that will contribute to local party newspaper forming its core competitiveness, thus establish and consolidate its mainstream status in local media market.