New Media And Traditional Media In The Media Ecology Assimilating

"New"and"old"is always relative of media, because every era has it`s new media, therefore , the"new media"actually is a rather vague concept. Compared the film, radio, television and other traditional media, the new media of this article means the mass communication media specified following behind the internet media. It is based on digital technology and transmits by the way of the Internet and local area network such as mobile TV,digital TV, mobile phone media, IPTV and so on.The"media ecology"theory is applied in the paper to study the new media. According to it, the paper studied the trends of media convergence through combining media fusion of form and rules. Though the new media has it`s advantage of fast transmitting,easily accepted and so on, it`s dependence and symbiosis of traditional media decides the new media era is the times that all kinds of media are developing and prosperous. The new media which take the digital technology as representation, break up the barriers among the media and the boundary between the audiences and the media , geography,administration even transmitter as its greatest feature. The form of the future media is the integration of variety technologies. It is also the combination of kinds of media forms, rather than who replaced who.