Based On The Development Of Regional Cultural Transmission Of Local Tv

In this paper, the author analysises the developmental trend of the local TV using the breakthrough point during this period, and explores the present condition of the local TV in the increasingly competitive situation. The author wants to find out how to explore a well-established path for the local TV outlets.From 1989 to 1999, 31 provincial-level TV channels have been transmitted by satellites, which form the basic structure of the television industry - the pyramid structure: China Central Television -provincial TV - Channel provincial ground - the local television stations, and gradually became the formation of a nationwide television network, broadcasting in China completed the first exercise wheels. Apart from the CCTV, outside the provincial-level TV, provincial and local terrestrial television channel, as the backbone of the national television media plays an important role. At the same time, it has established the basic pattern which formaded the China Satellite TV dissemination.How to deal with the local competition for the Satellite TV, this is the current television broadcasting industry in China is very concerned about one of the issues. In recent years, a lot of TV have been the banner of his characteristics, so that people on local TV from the same position of renewed hope. However, little attention is not hard to discover the characteristics of various TV channels and not the essence of the distinction, at the same time, after the characteristics of the TV channel did not blaze a new path well-established, but an integrated channel along the old road over the past difficult before. When the impact of market predictions become a reality by the cruel competition is no longer a distant specter, the local TV market had thinking of survival.How to solve the problem that increasing competition from emerging local TV has become urgent. Many experts and scholars point out that follow the path of localization is effective .However, how to realize "localization" is the need to combine the local TV to explore the characteristics of their own. Hunan Satellite TV, Satellite TV, Henan, Shanxi Satellite TV and other places have their own regional culture and have achieved good results. This issue shows that the regional culture cooperate with the local TV will launch a bright sparks collision.