Research On Innovation Strategy Of Henan SATELLITE TV’s "Wonderful Tour" Traditional Festival Party

In recent years,China’s TV cultural programs are developing vigorously,but the homogenization of programs is becoming more and more prominent.TV festival is a traditional TV media as the carrier of the party it is charged with implementing the responsibility of the core values,culture,therefore,must be considered in the TV show the important role of TV media,combining arts and culture with the TV art,improve the audience’s acceptance of TV programs,expand the TV festival party’s social influence.In2021,after the broadcast of the traditional festival party "Wonderful Tour" created by Henan SATELLITE TV,the relevant clips became a hot topic of discussion among netizens on both domestic and foreign online platforms.This series of party breaks the "inherent thinking" of traditional TV media,and initiates the recording and broadcasting form of "net drama + net ensemble" with the texture of film,shaping traditional culture in the new era by establishing the connection between ancient and modern.At present,in the era of innovative development of Traditional Chinese culture,the "Wonderful Tour" festival party comes into being,which makes the value of the cultural era and the aesthetic needs of the audience fit in both ways.This study is roughly divided into five parts.The first part firstly introduces the cultural background of the traditional festival party of "Wonder Game",and then collects relevant data such as the original microblog content of the users of the "Wonder Game" series by using the data capture tool,and analyzes the social response effect of the broadcast of the series and the change of the audience’s acceptance attitude of the traditional TV party.This part provides important inspiration and data support for the author to study the innovation of "Wonderful Tour" from the perspectives of text narration,visual communication form and mechanism,and subject thinking reform from the two levels of expression form of program object and initiative of creation subject.The second part is about the analysis of the breakthrough of the text narrative of the "Wonderful Tour" series party compared with the traditional festival party,mainly from the three aspects of narrative timing,narrative mode and narrative skills,the text narrative innovation of the "Wonderful Tour" party content is studied and discussed.The third part explores the central Plains cultural symbols and Chinese national spirit contained in the "Wonderful Tour" series party from the perspective of visual communication,in order to analyze the innovation of visual communication forms and visual communication mechanism of the series party from the external visual and auditory presentation form to the internal psychological image shaping.The fourth part,after understanding the innovative elements of the program object of the "Wonderful Tour" series,analyzes the thinking change of the main body of the party creators,and from the perspective of creators,recipients and investors,analyzes how to achieve a good circular development of the series of festival parties.The fifth part summarizes the program content and form innovation of "Wonderful Tour" series TV festival party,and puts forward optimization suggestions for its shortcomings in the innovation process.