The Communication Strategy Research On “The Central Plains Culture Cloud” APP

In recent years,the development of new technologies,represented by virtualization,cloud computing and intelligence,has provided new opportunities and ways for cultural communication,and gave birth to cultural cloud services.Cultural cloud integrates all kinds of digitalized cultural resources to achieve the purpose of cultural resources sharing.In this paper,we take the APP,the Central Plains Cultural Cloud,as the research object,and analyze the integration and communication of the Central Plains cultural resources.Through the questionnaire survey,the longitudinal contrast(with the portal website,the network communication mode of social media),the horizontal comparison(with the same type of cultural cloud communication platform),the comparative advantages and disadvantages of " Central Plains Culture cloud" APP in the process of spreading the Central Plains culture are discussed from the two aspects of the channel and content,in order to enhance the influence and competitiveness of the Central Plains culture under the new communication technology.The first chapter includes research background,research purpose,research significance and research status at home and abroad,and defines the concepts and theoretical paradigms involved.The second chapter introduces the cultural cloud and the "Central Plains Cultural Cloud" APP,and analyzes the concept and application status of cultural cloud,and the background of the "Central Plains Cultural Cloud" APP.The main content of the third chapter is the comparative analysis of the communication channels of the Central Plains culture.In this chapter,the present situation of the cultural communication of the Central Plains of the portal and social media is analyzed,and the status of the communication of the Central Plains culture network is issued to find out the advantages and disadvantages of the channel of cultural cloud communication.The fourth chapter makes a comparative study on the content of cultural cloud communication.In this chapter,the content of the cloud communication in the developed areas is analyzed.Secondly,the content dissemination status of " Central Plains Culture Cloud" APP is introduced in detail.Finally,the comparative advantages and disadvantages of the content of the “Central Plains Culture Cloud” APP are compared and analyzed.The fifth chapter is based on the content of the first four chapters,from the conceptual perspective,the technical perspective and the content perspective to provide a feasible suggestion for the promotion of the " CentralPlains Culture Cloud" APP communication ability.Among them,the concept perspective includes establishing the concept of "seeking for the same";from the technical perspective,digging deep the cultural and spiritual characteristics of the Central Plains,making the technical advantage of the sharing,autonomy and accuracy of the cultural cloud;finally combining the cultural communication with the social hot spots and constructing the cultural service.