Construction Of Central Plains Culture In CCTV’s Spring Festival Gala

CCTV Spring Festival Gala(referred to as "CCTV Spring Festival Gala" for short)has preserved its dominant position as a national media event with its unique media ceremony since its inception in 1983.This cultural carrier belonging to Chinese the public all over the world reflects the progress of the times,social changes-and cultural prosperity.Over the years,the success of CCTV Spring Festival Gala has become an essential carrier for spreading the Spring Festival culture,forming the "New Year custom" of China people on New Year’s Eve.As a medium ceremony,CCTV Spring Festival Gala is a symbol of constructing a power ceremony,maintaining national identity and sharing cultural ideas.As a large-scale carnival TV ceremony program,CCTV Spring Festival Gala is inevitably influenced by the cultural thought of the Central Plains.Henan Opera is one of the representative symbols of Central Plains culture.As one of the indispensable program types in previous CCTV Spring Festival Galas,opera programs including Henan Opera have been accompanied by CCTV Spring Festival Galas for nearly 40 years,which is closely relevent to CCTV Spring Festival Galas.On the one hand,the party needs opera programs to enrich the screen and contact the viewing needs of some viewers.On the other hand,operas such as Henan Opera also need CCTV Spring Festival Gala as a communication platform to show their charm and attract and call more viewers to pay attention.Therefore,this paper studies the construction of Central Plains culture in CCTV Spring Festival Gala,aiming at maintaining the vitality and existence value of Central Plains culture in modem times and promoting the inheritance and development of Central Plains culture.Based on this,this paper takes Central Plains culture as the breakthrough point,and uses content analysis and case analysis to sort out and analyze the programs about Central Plains culture and drama in the Spring Festival Gala from 1983 to 2022,interpret the presentation of Central Plains culture in CCTV Spring Festival Gala,and discuss the construction of Central Plains culture in CCTV Spring Festival Gala from three aspects:aesthetic identification,emotional identification and the value identification.At the same time,the aresues of Central Plains culture in CCTV Spring Festival Gala is deeply analyzed,and finally the communication dilemma and construction path of Central Plains culture in CCTV Spring Festival Gala is expounded.This study consists of five parts.The first part is the introduction,which mainly expounds the research background,significance and methods of this study,and the literature review,which summarizes the existing research on the content of this article at home and abroad,and summarizes the innovation of this article on the basis of this existing one.The second chapter mainly expounds the Central Plains culture and CCTV Spring Festival Gala.This paper interprets the Central Plains culture,thereafter analyzes the concept,scale and program composition of CCTV Spring Festival Gala,and studies the relationship between Central Plains culture and CCTV Spring Festival Gala.It is found that CCTV Spring Festival Gala occupies a high audience rating,including actors,directors and behind-the-scenes staff,with a wide audience,including audiences of different ages,different classes and different countries,and has the functions of spreading culture,establish ideology and enhancing characters’cohesion.There is a dependent relationship between Central Plains culture and CCTV Spring Festival Gala.Central Plains culture can enrich the content and enhance the cultural thickness of CCTV Spring Festival Gala.At the same time,Central Plains culture can better spread and develop Central Plains culture with the help of CCTV Spring Festival Gala..The third chapter is the expression and construction of the Central Plains culture in CCTV Spring Festival Gala,in which the Central Plains culture is mainly presented in CCTV Spring Festival Gala by means of opera,and the media construction is carried out through three levels:aesthetic identification,emotional identification and value identification.The fourth chapter mainly analyzes the issues and construction strategies of Central Plains culture in CCTV Spring Festival Gala.Among them,the Central Plains culture in CCTV Spring Festival Gala mainly has some problems,such as the young audience’s low attention to opera programs,the lack of breakthrough in performance forms,the low degree of communication,and the lack of depth in the creation of Central Plains culture.Based on this article,this paper puts forward some strategies for the construction of Central Plains culture in CCTV Spring Festival Gala,such as creative transformation,inheritance and development,building aesthetic identity,taking root in traditional culture,building emotional identity,emphasize Central Plains culture and Henan characteristics,and building value identity.The fifth chapter is the conclusion and shortcomings of the study,which mainly combs the research contents and conclusions of the article,and puts forward innovations and shortcomings.This study mainly focuses on the origin of Central Plains culture.Under the background of media integration and new media tide,it explores the presentation form and development trend of Henan Henan Opera programs,which is the most representative of Central Plains culture,in CCTV Spring Festival Gala.There are some innovations in the topic selection and content,which provides referential research results for developing the Spring Festival Gala into a humanistic sentiment party with unique aesthetic value and Central Plains characteristics,better inheriting Central Plains culture and maintaining its vitality,expanding the popularity of traditional Central Plains culture and accelerating the process of innovative inheritance of traditional culture.