The Construction And Dissemination Of Image Discourse In Regional Culture

Culture means a combination of knowledge,belief,art,morality,law,custom,and any other talent and habit that is mastered and accepted by those who are members of society.Regional culture is a kind of unique civilization performance in certain areas with profound ecology,traditions,and customs and so on.As an important field of urban brand culture communication,the transmission of regional culture is an essential topic about city publicity.The government should attach great importance to the culture communication and build its regional and territorial city brand image,which can be used as an important measure to conduct propaganda and sale.At present,the information age with media as the carrier is changing rapidly,photo-image in communication is the important form of regional culture transmission,and good regional culture communication needs to promote regional cultural image "visual image" through image media,which forms effective dissemination of image discourse.So the development of the film and video media plays an important role in regional culture communication.As a province with plenty culture,Sichuan inherits Ba-Shu civilization,develops the Tianfu culture and builds unique regional culture city,for laying a solid foundation to construct the famous cultural city in the world,which should be in the forefront under the background of prosperous socialist culture.It should be the city manager,the city brand builder and the city culture disseminator need to arouse the attention,and carry on the research to discuss the important topic.Because films and TV works about Tianfu culture is distinctive with widespread influence,playing a pivotal role in the development of prosperous culture under the great promotion from the government,which draws a beautiful and peaceful Tianfu culture image with rich products resource.However,there are also some deficiencies in the imagepropagation about Tianfu culture image which needs to improve.This article chooses some films and TV works from Tianfu culture films and TV series,combining with some relevant knowledge,like Communication,Film logy,and Art science.First,we researched the background of regional culture image discourse and found out its development process.Then,we extracted its main ideas and evaluated its spreading value.At last,we summarized the problems we faced about Tianfu culture films.According to the current problems,we combined it with some relevant communication knowledge and put forward countermeasures,which wants the construction and dissemination of image discourse in regional culture to inherit the traditional culture and promote the development of city brand construction and city culture image.