The Study On Development Of Television Programs Rooted In Regional Culture

In 1983, the slogan of "TV station builded in four grades of China" was putted forward at the eleventh session of national radio and television work. Instantly, city and county TV stations had mushroomed. The establishment of these local TV stations let their audiences look the outside world and enrich the leisure life.However, with the development of society, local TV station is facing unprecedented challenges, in order to survive we have to turn these challenges into opportunities. These TV stations were born in local, relied on local. As we know, every local area has their rich cultural resources that through oral, written to spread until today, these cultural resources can be used by TV programs in local forms, at the same time, regional culture has been widely broadcasted and inherited.Anqing is a city with a long cultural history, rich regional culture is waiting to be excavated, to be spread, to be inherited, Anqing TV station, as the local TV station has responsibility to do these.In this paper, the author analyze the existing programs of Anqing TV station based on Anqing regional culture and found that the existing programs on the spread of forms are too monotonous, the content does not fully match with the current position. Then, the author mixed professionals, Anqing cultural people, the audience's point of view and the area of communication theory, adding questionnaires and interviews, proposed some advices of the development of programs aimed at letting Anqing television programs become diversity and more popular.