Media Ecology, As The Domain Network News Commentary

It has been a decade since network news appeared in China. Both in numbers and popularity, network news has gone through the developing period and its influence is increasing day by day. As the "fourth media", network sets texts, pictures, images and sounds in one and integrates the technological superiority of press, radio and television and other traditional media. Network news, as the product of the combination of newly-developed media network and reviews of new media, is becoming a banner and soul of network media.With the rapid development of Internet, properties of the new media-network have become more apparent. The way of transmission, compared with the traditional one, has greatly changed. However, the role comments play in the transmission of network news is as important as that in the traditional media age. This paper attempts to research reviews of network news from the perspective of media ecology. Except the introduction and conclusion, this article includes five chapters. The first chapter is to define the concept of network news, to review the development of network news. The author divides it into three periods: embryonic period, developing period and mature period, and then reviews the three periods in detail. On this basis, the author discusses the types and features of network news, and the competition and integration of network reviews and traditional news reviews. The second chapter analyzes the function of network news from the level of media ecosystem, public environment, media and practitioners and the audience. Chapter three discusses factors that influence the impact of public comments on network news from both positive and negative aspects and compares network news and traditional news reviews. Chapter four expounds the management and guidance of network news, analyzes problems of network news reviews, explores ways to improve the environment of public comments, and normalizes means of network news reviews so that the authority and credibility of network news could be enhanced. Chapter five forecasts the developing trend of network news reviews. With the development of science and technology and the progress of the times, network news reviews will become an indispensable part of the network news media. Its contents will be more mature and get the general recognition of the audience and the community.