New Media Era News Review Of Functional Studies

Based on Internet technology developing rapidly in the new media era, New media(microblog, blog, network BBS, etc.) is a typical product of this era, its development is bound to impact the traditional media. Li Shenming, vice President of the Chinese academy of social sciences, the development of Chinese new media report conference in2010, pointed out that the current ubiquitous hot new media has been deeply rooted in many fields such as politics, economy, culture, life, in the wave of economic globalization and information network, it is closely related to national future and national destiny of "gate of life". In fact, new media is just a relative concept, its connotation and denotative meaning is advancing with The Times.Into the era of new media, due to the application of the network as a representative of new media technology has changed our way of information dissemination, news information has the characteristics of quantitative, fragmentation, diversity, and richness, Instantaneity, interactivity, wide mainly in the process of transmission is the most significan.The form of media development is from single to multimedia, media carrier is from non-digital to digital as the dominant direction of development, media forms and media carrier have taken place in fundamental changes. Is also based on this, the media ecological environment changed dramatically, the propagation rule of media as well as people’s life style, ideology, democracy consciousness are also changing violently. News commentary as an important mode of transmission, the news media has more and more influence on public opinion, public opinion of social influence is also increasingly significant. So, research of the function of news commentary in the current media environment has very important significance, is also an important issues before us.First of all, this article discusses interactive relationship of news commentary and media ecology under the new media age, and ecological niche of the news commentary in the current media environment are analyzed, and the conclusion is obtained that news comment function is based on the change of media ecology. Went on to explore the evolution of news comment function, the main changes are:the strengthening of the public opinion guide function and the strengthening of the function of supervision by public opinion, the reinforcement of expression of public opinion function, with the function of dialogue and discuss the conflict, has a "vent" and the function of psychological therapy, has the function of social integration and promote cultural communication. On this basis, the author further points out that the trends of news comment function. Finally, put forwards the impact of news comment function change and effective counter-measures of its influence in the new media era.