| News channels are in a certain media ecology environment in which all kinds of elements affect directly on the development of news channels. Only corresponding measures are taken to adapt to environment can news channels survive and develop.Audiences and resources are the basic element of news channels. The audiences are the customer of news production whose requests decide the product targets. The audiences of news channels are divided into potential audience, outside audience, major audience and core audience in which major audience and core audience are the main audience of news channels. The resources are the sum of necessary elements for news channels such as materials and instruments which decide whether news channels' product targets can get successfully. The resources include fund resources, talent resources, material resources and content resources which come into a resource system interactively which makes effect on news channels.Other producers in the media ecology environment cause competitions. The number and the power of competitors affect the number of resources news channels obtain, which conditions the development of news channels. The competitions of news channels are separated into two decays: one is the competition with other medium, the other one is the competition with other television channels. And the competitions are affected by social control: the one is conditioning news channels, the other one is offering basic support for competitions.The situation of audiences, resources and competitions in the media ecology environment in the stage has brought some problems which are deficiency of information, not useful of living, deficiency of talents and entertainment of news.Only responding measures which are meeting the audiences' different decays of requests, realizing news channels toward channel circle, strengthening talents building , co-operations and using network are being taken to adapt the environment can news channels resolve these problems and develop better. |
PDF Full Text Request