The Ethical Responsibility Reseach Of Chineses New Media

With the rapid development of digital technology, the new media is greatlychanging the work and life style of social public and set up a new activity space. Thenetworks covering the symbol and human co-exist harmoniously around us. In effect,the new media is in the embrace of modern civilization, at the same time, but itsefficient propagation is testing the virtue of actors. The loss of self-discipline andheteronomy results in some moral chaos. In the process of transportation of newmedia, all sorts of problems lead to the flaws of the new media environment. As aresult, the everyone can self-expression and become independent of thecommunicators under the situation of the comprehensive construction of aharmonious society background. Exploring new media communication of ethicaldilemmas encountered and the countermeasures is very important. Combining withmultidisciplinary knowledge, the paper analyses the cause of the new media ethicsresponsibility present situation, characteristics, reasons, and the countermeasure toregain new media ethics responsibility from the perspective of audience, the newmedia itself and social environment.This article consists of five parts.Introduction part briefly describes the meaning the purpose of this writing. Therelevant literature is reviewed, and describes the research methods and innovations,and so on.In the second part, firstly, the new media and its characteristics are described,and then analyzes the new media ethics dilemma；At the same time, its social impactbrought about by the ethical dilemma is summarized.The third part focuses on analysis of China’s new media ethics responsibilityflaw and its reasons. First, the connotation of the new media ethics responsibility aredescribed, and combining with the new media of our country development presentsituation, summarizes the phenomenon of the lack of ethical responsibility.Theexternal environment and internal factors to our country the lack of new media ethicsresponsibility has carried on the induction and analysis. The fourth part based on the relevant principle of ethics, from five aspects, inview of reality and theory analysis of the new media ethics responsibility shall abideby the five principles, the theory basis of as below.The fifth part combining the above analysis focuses on how to raise the socialresponsibility of the new media, in order to change the present situation of the newmedia ethics anomie. On the basis of previous scholars research, mainly from threeaspects put forward its own views: one is to strengthen the public new media ethicsresponsibility consciousness； Second, perfect the education of new media ethicsresponsibility system； Third, we will improve the new media ethics responsibilityrestraint mechanism. According to self-discipline and heteronomy, the reasonablecountermeasures are put forward to improve the moral standards of actors and makecontributions to the healthy development of the new media from two aspects ofinternal and external,.