Media Ethics Responsibility

With the coming of the information society, mass media has already seeped into every corner of our lives. The newspaper, the broadcast, the television, the network, even most newly appear IP television, building television, videos provide different information for us every minute. But we still realize that the lacking of media professional morality becomes a serious problem. The pseudo events are flooding in each kind of media. People work for the media commits bribery, and even blackmail the litigants. The industrialization of mass media has materialized these social tools which are supposed to seek for social justice. All of these phenomenons have something to do with the declination of the mass media's awareness of ethical responsibilities.This thesis is divided into four parts: The first part is mainly about the Libertarian theory and Social responsibility theory. The thorough analysis and comments of these two theories make a base for the theory of the Ethical Responsibility of Mass Media which is put in the following chapter.The second part is an outline of the Ethical Responsibility of Mass Media. Firstly I analysis the characteristics and function of the media; Secondly, I divided the theory into four aspects: the responsibility undertaker, the responsibility objects, the content of responsibility and how to take the responsibility. Thirdly, I demonstrate the necessity the Ethical Responsibility of Mass Media. Finally, I demonstrate the possibility of the Ethical Responsibility of Mass Media.The third part analysis the declination of professional morality of mass media: lacking of the authenticity, injustices, media corruption, low taste, trial by the media, offending privacy. Through the analysis of the typical cases, I try to find out the reasons of why the media is lack of ethics responsibility: the lagging of reform of media, the economical temptation, the lack of legislation, the supervisation of audience is unavailable, weak self-discipline of media and the deficiency of the media's professionism education.The fourth part tries to construct the practical mechanism of the media ethics responsibility: deepening the reform of media organization, perfecting media interior surveillance mechanism, consummating the supervision mechanism of the audience, speeding up the legislation, and strengthening the education of professional moral and the media's self-discipline.