On The Free Newspaper

Well-known Canadian media scholar Marshall McLuhan in his "Understanding Media", a book that: "any kind of new media on the scale of human affairs, progress and standards have an impact, thus a strong change in the proportion of human feeling and schema-aware. "As he said with this new Internet medium for the development of a free information era, the U.S. newspaper industry" must soberly face the new era: the era of free information. " Newspapers in the fierce market competition, free newspapers, to verify the arrival of the time.At the Mainland of China, free newspapers as a Newspaper of traditional innovation, it has effectively participated in the social modes of production and life changes, but it is still relatively immature, small. Free Newspaper in the fierce competition in the unique, securing a place, then the survival and development of its future, how are they going? This is what this article to explore the core content.In this paper, first the basic characteristics of a free newspaper, and the current free newspapers around the world for the development of the basic outlines; then analyzes the emergence of free newspapers Format of the environment and the theoretical basis; Finally, through Hong Kong, Beijing two free newspapers to explore the comparative study domestic prospects for the development of free newspapers and put forward their own ideas.