Crm Application To Study Real Estate Trading Center In The Pudong New Area

CRM (customer relationship management) provide the whole angle of view for the enterprise management, endow the enterprise with the more perfect ability of communicate with customer, making the customer' s rate of return maximize. CRM involves whole business process that the enterprises identify, choose, obtain, keep and develop the customer. Not only CRM thought can be applied to business administration, but also can be extended to government department organization.This thesis take Pu Dong New Area Real Estate Exchance Center as an example, introduces government to CRM idea, structures CRM system, makes center be able to providing services more effective for enterprise, public and society. At present, Our Government function is changing from administration to service. With the accelerating of the government institution reforming, Pu Dong New Area Real Estate Exchance Center, which exercise functions like Register, issue certificate , property right management, confronts with austere challenge. For the sake of commanding civil requirement across-the-board, provide high-quality service for them, making them getting more satisfaction, Pu Dong New Area Real Estate must realize service products innovation and service process innovation, improve the Management Ability. CRM can help Pu Dong New Area Real Estate Exchance Center make progress in two aspects. One is CRM being used as a tool, to improve Work Efficiency. It can realize at short notice. It is a tactics. The other is CRM can help Pu Dong New Area Real Estate Exchance Center improve management ability, management level. It being in effect for a long time, It is a stratagem.Currently in all Real Estate Exchance of Shanghai, CRM application is still a blank. Pu Dong New Area Real Estate Exchance Center is the only one who explores CRM application. If CRM systems implementation success in Pu Dong New Area Real Estate Exchance Center, the experience can be popularized as a standard of the real estate register organization, to meet with good results of civil satisfaction.