Library Sok Culture - Spread Sociology From The Perspective Of Value Of Research

In the internet times, the decrease of information communication cost makes the ordinary audience be able to join in the exchanges, issue information independently, and make the information more individual. In the kinds of individual expression, the KUSO works with the core of "overthrow" are important parts.As the generic name of satirical imitation works made and issued by internet and multimedia software in the internet times, KUSO is a kind of classic net secondary cultures, with not only the dense color of satirical imitation culture in the post-modernism, but also the brilliant characteristics as mass character and interaction in the internet times. Its generation and development originate from people's instinct pursuit of appreciation of beauty, the core part of subject consciousness in thinking and the game element in human nature, and are inseparable with the inspiration and promotion of communication technology, communication channels and society transition. In the process of relating with society spirit and values, KUSO culture, to some extent, affects the society and produces positive and negative communication effects.On one hand, KUSO culture realizes the fulfillment of mass demand and popularization of elite culture by overthrow and reconstruction, on the other hand, the pan-entertainment color, obligated reverse combination and specific derisiveness of KUSO culture clear up the society rationality, spread the inurbane culture and damage the individual's dignity and rights.Nowadays, the mass culture gradually take place of elite culture to become the leading culture of Chinese society. Thinking KUSO culture as a tiny branch of mass culture can show how the mass culture, as a kind of domination force, changes all the construct of society superstructures including mass media, and reconstructs the traditional communication theories. Such changes andreconstruction urge us to consider the theoretic questions, such as the re-scan of function and value of media entertainment, the relationship of mediaand audience in the "post-mass communication times" and culture diversity. Such consideration not only theoretically supports the supervision and lead strategy of mass culture in the real society, but also makes the traditional theories of communications more fit the demand of new media time.