Research On The Communication Effect Of Traditional Culture And Sports TV Variety Programs

The traditional cultural sports TV variety show stands out from the flood ofentertainment-oriented TV variety shows,and has become a clear stream among many foreign art-invested products,which has spurred a bloody road for China's TV variety show.Retaining the audience's attention,it also effectively spread Chinese culture.Under the spirit of General Secretary Xi's instruction to promote Chinese outstanding traditional culture,the traditional cultural variety show is bigger and stronger,in line with the call of the times.Under this background,the development strategy of traditional cultural sports TV variety shows is beneficial to local TV.The variety show promotes China's excellent traditional culture and gives the Chinese nation great vitality and cohesiveness.The study of this type of program can help us to better spread Chinese traditional culture,expand China's international influence,and make Chinese culture the most dazzling sign of China's standing in the world.At the same time,the traditional cultural sports TV variety show vigorously promotes China's excellent traditional culture,which makes the TV's educational function stand out and plays a very good role in education.This paper attempts to find out the dissemination of cultural variety TV programs from the excellent and representative traditional cultural TV variety programs in China,analyzes the current development status of traditional cultural sports TV variety shows,and focuses on successful program cases.The "Chinese Poetry Conference" analyzes and uses the literature analysis method,the case analysis method,the text analysis method and the questionnaire analysis method to analyze the poetry text,the poetry theme type and the cultural value of the Chinese poetry conference,and summarize the tradition.The law of the spread of cultural and competitive TV variety shows,looking for problems in the festival,focusing on these issues to focus on the development of this type of program,and the enlightenment of the traditional cultural TV variety show This type of program can develop in a better direction,providing better cultural nourishment and cultural influence for the spiritual civilization construction of the audience.