Research On Digital Communication And "Out Of Circle" Effect Of Ancient Style Works In The Era Of Financial Media ——Take Tang Palace Banquet As An Example

With the changes of the times,the public aesthetics and the trend of the times are changing rapidly.Many traditional cultural elements in China have disappeared from the public view and lost their previous color.Under the strategic layout of China as a cultural power,it is the requirement of the times to strengthen the innovation and dissemination of Chinese traditional culture.In recent years,with the in-depth development of digital media,the use of digital media to create the ancient style of China's traditional culture and art has restored the color and vitality of ancient traditional culture.Through diversified media,the fission communication of culture has been realized,allowing audiences at home and abroad to discover the beauty of China's traditional culture again.At the same time,it has effectively awakened the national identity of Chinese people and gradually participated in the creation and communication of traditional culture in the new era.This study takes the popular ancient style works as the research object,takes the media technology theory and cultural communication as the main support,analyzes the cases by using the methods of comment text analysis and in-depth interview on the basis of literature analysis,and discusses from the following four parts how to grasp the lifeline of the cultural development direction in the era of financial media,with the help of the power of digital communication,to promote the effective dissemination of high-quality ancient style works in China.The first part mainly combs the basis of digital communication of antique works in the era of integrated media,analyzes them from the three perspectives of national policy guidance,media development and communication subject transformation,and finds that at present,driven by the three,good communication conditions have been created for the antique works that carry forward traditional culture,and deepened the cognition of the basis and conditions for the communication of antique works in the environment of integrated media.The second part analyzes and discusses the construction of a three-dimensional ancient style communication matrix from the development of media and technology,grasping the audience standard for ancient style creation and communication,and the development of new cultural formats into a new blue ocean for ancient style communication,and explores the diversified communication pattern of ancient style works in the current media era.The third part makes a case study on the "out of circle" antique work "Tang Palace Banquet".Through text analysis and in-depth interview on relevant video comment samples,it analyzes the communication effect of the program according to the audience feedback of the program,summarizes the characteristics of high-quality antique works,and provides reference for future Antique creation and the communication of traditional culture in China.Therefore,in the fourth part,it mainly reflects on the current vulgar phenomenon of homogenization and excessive entertainment of antique works,and puts forward innovative suggestions for the future dissemination of antique works from three aspects: building antique communication channels,updating antique communication modes,and applying the trend of the times.Through the research,it is found that in the era of integrated media,both the diversification of media forms and the continuous development of digital technology have created good conditions for the dissemination of China's traditional culture.At present,many excellent antique works are out of the circle not only because they have the connotation of high-quality traditional culture,but also because with the help of the east wind of the development of media and technology,the media can be described as a sharp weapon for the dissemination of current traditional culture.