Study On The Kindness Culture Communication Effect Of Shan Xi Youth

Goodness culture is an important part of Chinese traditional culture; mass media in the tradition of goodness culture is essential for social responsibility. In recent years, the spread of consumerism in the West, all our thoughts are rolling in, some of the spirit of traditional Chinese culture and philosophy is lopsided. The media and promote the traditional cultural heritage and the role of levels more and more important role. In this paper, "Shanxi Youth Daily" as a case of "good" culture specific research perspective, their specific communication strategies, communication effect, related problems and countermeasures are analyzed.Based on the literature analysis, case study and theoretical summary, based on the analysis of the "Shanxi Youth Daily" in the dissemination of goodness culture in the strategies used and the corresponding spread of results. This paper pointed out that "Youth Daily" particularly positive news respected the power of public opinion, concern from the society to find some positive news events and the "good" cultural meeting point, "Youth Daily" used in news reports focus on goodness culture to assimilate some of the negative social phenomenon, changing the negative issues in the past when the media reports of criticism, blaming attitude, reflecting the negative news in the community as a whole newspaper reported on the tolerance, the newspaper columns in the layout was carefully set on the considerations, the "good" some of the core elements of cultural and political news, community news, education news, medical news, combined with an extension of a specific news stories.At the same time, the author in the study found, "Shanxi Youth Daily," there are many places is not satisfactory, such as its feedback between communicators and audiences lack of goodness generalization of cultural transmission and the lack of response to new media these three areas. The author for these three issues, namely the optimization of specific path:to strengthen the feedback sense, make good use of feedback from the current platform has been launched to strengthen the culture of critical consciousness, integrated network platform edge to media convergence as a specific strategy, reported net realized interaction.