Communication Research On Kuso Phenomenon Evolving To Fan Culture

Along with the development of the mobile internet,some kuso phenomenon is not a flash in the pan but have new features,such as the kuso culture of Jolin(Cai Yilin)which has evolved into a part of fan culture.This article takes the kuso culture of Jolin(Cai Yilin)as an example to discuss such phenomenon through analyzing case,combing process,analyzing the reasons,summing up the values under the framework of communication science.The article is divided into four parts.The introduction mainly discusses the background and significance of research,clarifies the research questions and methods,and organizes the domestic and foreign research results related to this paper.The first part mainly analyzes the case,with defining the definition of Jolin's culture and distinguishing the concept between kuso culture and fans culture.Then the part reveals that Jolin's culture is "intertextual" through media text analysis,recognition and positioning make up style of Jolin's culture,and carnival is the discourse strategies.The second part mainly combing the evolution period of the culture and clarify the basis of the evolution stage.Then the article found that there are four new features of the culture before and after culture evolved:negative meaning blurred,narrative thinking similar to fans,impact more on audiences and attitude of the Jolin(Cai Yilin)becoming into acceptance.The third part,based on the first two chapters,analyzes the reasons of the evolution.First of all,the development of media and technology influences and changes its culture meaning,which belong to the level of test production.The second aspect is the level of information that audiences focus more on material and consciousness of individual choice.Then there is a need for young people to have their own intellectual territory,flexible group membership and group presentations.Finally,based on the analysis of society,Jolin's culture completed the evolution because cross-cultural communication tends to influence in the world,people would like to discuss the fate of individuals and the society,and internet gives them chances to show themselves.The fourth part mainly summarizes the cultural enlightenment to recent society which puts forward that kuso culture can avoid becoming negative culture,culture development has new methods and such culture can enables the powerless to do mental balance and self-control.