Male Fashion Magazine, Political And Economic Analysis

Compared with Chinese newspapers in winter,Chinese men' s fashion magazines are rising and there are so many new ones.The market of Chinese men' s magazines is weaker than the one of international men magazines, and the most of magazines are the exploring era.But this situation doesn't become an obstacle which stops investors into the market.Basing on the status,this article tries to analyze the characteristic of magazines content and the future space of magazines market,and then know what the relation is between Chinese men' s fashion magazines and globalization and Chinese marketization.Esquire,the first men' s fashion magazine of china,is the case of studying the whole market of Chinese men' s fashion magazine.And the ethnography,which is popular among international scholars of communication,is the other study method of this article.Soâ… spent one year in collecting datum into the Trends company as an intern.For the aspect of theory,â… abandon the traditional way of communication studies, and try to study media from the angle of criticism.For the sake of avoiding communicational essentialism,â… consider the media as a portion of the social system including politics,economy and culture.Through the demonstration and theory analysis about the case,â… get the conclusion.The whole commercializing process of Chinese men' s fashion magazines,is the one of commercializing contents and readers.The development of western fashion industry is the essential reason and the ultimate purpose.All of narrative mode and symbol mode in fashion magazines are for the sake of cultivating the consumer groups,which will serve the advertisement and marketing.So the development of Chinese men' s fashion magazines depends on western capitalist economy,and the consume concept and life style which Chinese magazines communicated,are dominated by the western values.